How to list products that sellایسی پروڈکٹ لسٹنگ کیسے بنائیں جو بکے

A good listing does two jobs. It helps the right customer find your product, and it tells them exactly what they will receive. The second job matters as much as the first. With cash on delivery, a customer who is surprised at the door simply refuses the parcel.

If you are a Founding Seller, our team writes your listings for you. This guide explains what we look for, so you can check our work and write your own later.

Titles customers actually search for

Customers search in simple words. Build the title from what they type, in this order:

Brand + product + key feature + size or variant

• Put the most important words first. Long titles get cut off on phones.
• If there is no brand, start with the product name.
• Avoid ALL CAPITALS, emojis and words like "best" or "cheapest". They take up space without helping anyone find the product.
• Never use another brand's name for a product that isn't made by that brand. Counterfeit and misleading listings are removed.

Descriptions that prevent returns

Write the description to answer the questions a customer would ask in your shop:

• What is it made of? Fabric, material, metal type.
• How big is it? Exact measurements, or a size chart for clothing and shoes.
• What's in the box? List every item, e.g. "shirt, trouser, dupatta" or "charger and cable, no adapter".
• How do I use or care for it? Washing instructions, battery type, warranty if any.
• What is it not? If the colour looks different in daylight, or the product is a copy of a style rather than the original brand, say so.

Keep sentences short. Use bullet points. Customers read on small screens.

Size charts

Wrong size is one of the most common reasons clothing and shoes come back. For every sized product:

1. Measure a real piece, not the size printed on the label.
2. Give chest, waist, length (clothing) or foot length in cm (shoes).
3. Say how it fits: "fits true to size", "runs small, order one size up".

Pricing that leaves you a profit

Before setting a price, add up what one order really costs you:

1. Product cost. What you paid for the item.
2. Packaging. Flyer, box, bubble wrap and tape.
3. Commission. The rate for your category on our pricing page.
4. Shipping. Only if you offer free or split delivery. Rates are on the delivery page.
5. A buffer for returns. Some COD parcels will be refused. See reducing RTO.

Your price should cover all five and still leave the profit you want. Compare with similar products on the marketplace, but don't sell at a loss to win the first order.

Variants and stock

• Create one listing with variants (size, colour) instead of many near-identical listings. Customers can compare options in one place.
• Keep stock accurate. If an item sells out in your shop, update it or pause the listing straight away. Cancelling an order because it's out of stock disappoints customers and hurts your store.

Choosing the right category

List each product in the category a customer would look in first. The category also sets your commission rate, so choose the one that honestly fits the product.

Before you publish: a quick checklist

• Title follows brand + product + feature + size
• At least four clear photos (see phone photography)
• Material, size and box contents listed
• Size chart for clothing and shoes
• Price covers product, packaging, commission, shipping and returns
• Stock count is correct